Custom Made Logo

First Step:

Started in Adobe Illustrator to create the correct size and right font and layout. i used Impact but was going to add my own twist in Photoshop.

Final Logo:

I gave the font a warp and played with a few blending options such as Inner Drop Shadow, Stroke and Outer Glow until i found what i think would be suitable for my target market.

I added the fern which i created in Illustrator.